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01 / BRAND SYSTEM + PACKAGING / 2026

Northline
in motion.

A premium identity system built to move cleanly from positioning and packaging to campaign, retail and digital use.

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Identity you can feel before you read it.

A premium identity system built to move cleanly from positioning and packaging to campaign, retail and digital use.

PositioningVisual identityPackagingGuidelinesLaunch campaign
01 / THE CHALLENGE

What needed to change.

The business had strong products but no consistent idea connecting the commercial story, packaging architecture and customer experience.

02 / THE RESPONSE

One connected answer.

We created one confident visual language, a practical naming structure and a supplier-ready digital toolkit that made every next touchpoint easier to recognize and faster to build.

42approved launch assets
6product families aligned
1shared brand system
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